These marketing hacks will save you so much time and money
you will wonder what you did without them. And as a bonus, many of these
essential hacks are FREE!
Canva – Graphic Software
Whatever we are doing in our marketing campaigns, graphics
are number one. The best tool for designing graphics for your social media
campaigns, advertising and blog posts is Canva.
There is a free version and a business (paid version). Using
the pre-determined templates in Canva you can design a graphic that is ideal
for your marketing use. This includes, business cards, facebook covers, twitter
covers, Instagram posts, sell sheets and so much more. You can upload your own
pictures or for $1.00 you can purchase a photo from the Canva image library.
This is easy to use software. Once you have tried it you will be hooked!
Design Wizard - Graphic Software
Similar to Canva, its pro version has lots of features for
just $7.41 a month such as 720 Image
Credits, Upload Images, Upload Fonts, Customer Support, Resize Image Designs,
Lifetime licence, Reseller Rights, Personal Colour Palette and Publish Direct
To Social Media.
Lumen5 – Video Software
If you don’t have a budget for professionally produced
videos, why not try Lumen5? This software also has a free and paid version. Why
do we like it? You can take text from your existing blogs and turn them into a
compelling video, or you can just add new content headlines. You can choose
music to go with your video and the overall effect is professional and amazing.
Once your video is ready and downloaded to your hard drive, you can broadcast
it on your website, youtube, twitter or IGTV (Instagram).
MailChimp - Email Service
Mailchimp has been around for a long time, and it has
evolved now so that it can be your automated funnel without using expensive
options such as Infusionsoft. If you have a Wordpress website, you can link
your mailchimp list to a popup on your homepage and then automatically send
your new fans your free digital gift such as an ebook, without you having to do
anything. You can also add a followup email in the automated funnel, after the
digital book has been sent.
Designrr - ebook software
Create a beautiful workbook, ebook, checklist without
writing a word! Using material from a Word document or your blog, you can
create professional looking pdf’s in a matter of minutes as this software
formats everything for you.
Fiverr - freelancer site
Looking for specific help in your marketing? Maybe you want
a new logo, a professional voice actor, podcast or video editing, video ads or
explainer videos? You name it in the world of marketing and a freelancer could
be your answer. We suggest before you purchase you looking at the star rating
of the seller and read the recommendations before you hire. You can always send
the seller a quick e-mail first to outline your project and ask for a quote
before you purchase.
Promo Republic - Social Media Content Creation and Scheduling
This is relatively new software to the market but one we
can’t do without. It suggests posts, offers content, graphics and so much more.
Everything is editable enabling you to add your own branding. You can add
multiple accounts and schedule posts for each account. In just a short time you
can schedule a week’s worth of social media postings while sitting at home in
your PJs at midnight or at 5 am! It doesn’t matter when you create your
postings with this amazing scheduling tool. It’s like having a cross between
Canva and Hoote Suite. If you are creating social media posts as part of your
business service, this is a definite 5* ‘must have’ tool.
Zoom – Video/Podcasting and Webinar platform
The free version is great for video and podcasting,
especially when interviewing one guest. With the scheduling tool you can set up
your zoom calls in advance and email the link to the guests.
You can use Zoom for online meetings, too. The record button
helps here because if anyone misses the meeting you can send the recording to
keep them in the loop of the discussion. Zoom automatically puts the recording
in its own file on your computer once you leave the meeting.
Some people also like to use the recording button to record
their own dictation and then use voice recognition software to translate into
the written word. This is a great way to “write” a book without all the tedious
typing. You do have to edit the finished result, but if writing a book is a daunting
task, try recording instead.
DropBox – Large file depositary
Sometimes you want to share large files such as graphics or
documents with multiple people. With dropbox you can drop your files into this
depositary and share the dropbox with the people who need the files.
Asana – Project Tool
If you have a ton of marketing projects to do and are
working with multiple collaborators, Asana is free software that makes the
assignment of different tasks among your team a breeze. No more e-mailing back
and forth between each other.
Doodle – Meeting scheduling
When you are working with multiple people on a marketing
project and need to have a meeting, Doodle can be your absolute best friend.
You schedule the available dates and times for the meeting and send out to all
the participants. They fill in their availability and you can determine the
final date/time that fits the majority of the participants.
