Tuesday, April 19, 2022
Monday, April 18, 2022
How To Get An Internship And Turn It Into A Full-Time Job
Internships are a great
opportunity to gain real-world experience, put your knowledge to the test, and
build your network.
Plus, if you impress your
colleagues, you could even turn an internship into a full-time role.
But how do you land a
coveted internship, and once you’re there how do you ensure you stand out? To
find out, BusinessBecause caught up with two professionals who managed to do
just that.
Meagan Leber and Jose
Luis Almanza juggled internships with full-time study at BI Norwegian Business
School (BI). Now, they’re setting out on exciting full-time careers at the same
companies.
Here’s their advice on
how to get an internship—and how to turn an internship into a job offer.
Choose your internship carefully
To give yourself the best
chances of landing an internship, and being successful on the job, Meagan Leber
recommends applying selectively.
“Look at the
organizational structure, and where they’re headed—maybe also look at where you
might transition to,” she advises.
This is what she did
while looking for an internship during her Master’s in Strategic Marketing
Management at BI. After speaking with company representatives at a BI careers
fair, she found a marketing internship at Engineers First—a consulting and
recruitment company specializing in engineering.
At the time, First
Engineers employed about 30 people, so Meagan knew she’d be able to make an
impact from day one, and challenge herself to take a broad view of the
company’s marketing efforts.
Keep a positive attitude
When it comes to securing
an internship—and turning it into a full-time job—attitude matters. If you can
demonstrate your excitement about joining an organization, why you want to work
there, and what you can bring to the team, they’re more likely to remember you
among several applicants.
On the job, too, getting
involved from day one can help you integrate into the team long-term.
“Be super eager while you’re
there,” says Meagan. “Don’t say yes to everything, but really try to get to
know the people at the company—don’t just stay in your department.”
During her internship,
this meant getting involved with after work activities and coffee chats. She
adds that becoming familiar with the local language and culture is also
important, especially if you’re working internationally.
“It’s definitely quite a
challenge, but it’s really fun,” Meagan concludes.
For her part, it worked.
She joined Engineers First as a marketing specialist shortly after graduating
from BI.
Ask questions
Completing an internship
is a great learning experience, so make sure you ask plenty of questions.
In the application stage,
asking intelligent questions about the company’s future and the scope of the
role will let them know you’re well informed and interested. During the
internship, asking questions demonstrates engagement, and helps you gather the
knowledge you’ll need to be successful.
“Don’t be afraid of not
knowing things,” advises Jose Luis Almanza, who’s completing a Master’s in
Entrepreneurship and Innovation at BI.
Alongside the program,
he’s been juggling an internship as a scout for global early-stage venture
capital firm, Antler. In such a fast-paced environment, being able to learn
quickly is important.
“When you come into a new
internship, it’s easy to think if you don’t know something they’ll think you’re
not good enough—but it’s actually worse not to ask questions,” he says.
“Instead of doing hours
of research, you can just ask a colleague who has lots of experience.”
Build relationships
Knowing how to build
relationships will serve you well during any internship, by helping you better
understand the organization—and make a name for yourself.
Asking his colleagues at
Antler questions helped Jose Luis kick-start this relationship-building
process. He was also able to connect with former Antler founders, who often
acted as guest speakers.
This open approach worked
for Jose Luis. Today, he’s transitioning to a permanent role supporting Antler
portfolio companies in several ways as they continue their journey after
investment.
“I enjoy being a jack of
all trades and working across different industries—I don’t feel like I’m
working,” he says.
Meagan agrees that
forging relationships during your internship is crucial.
“Make yourself invaluable
to the organization, not only with your skills, but also with your
personality,” Meagan adds.
Finding an internship can
be tricky, but if you choose a company that’s a good fit for you, ask plenty of
questions, and put in the effort to build relationships with your colleagues,
you stand a good chance of securing a permanent position.
Wednesday, February 16, 2022
Essential Marketing Hacks for Entrepreneurs
These marketing hacks will save you so much time and money
you will wonder what you did without them. And as a bonus, many of these
essential hacks are FREE!
Canva – Graphic Software
Whatever we are doing in our marketing campaigns, graphics
are number one. The best tool for designing graphics for your social media
campaigns, advertising and blog posts is Canva.
There is a free version and a business (paid version). Using
the pre-determined templates in Canva you can design a graphic that is ideal
for your marketing use. This includes, business cards, facebook covers, twitter
covers, Instagram posts, sell sheets and so much more. You can upload your own
pictures or for $1.00 you can purchase a photo from the Canva image library.
This is easy to use software. Once you have tried it you will be hooked!
Design Wizard - Graphic Software
Similar to Canva, its pro version has lots of features for
just $7.41 a month such as 720 Image
Credits, Upload Images, Upload Fonts, Customer Support, Resize Image Designs,
Lifetime licence, Reseller Rights, Personal Colour Palette and Publish Direct
To Social Media.
Lumen5 – Video Software
If you don’t have a budget for professionally produced
videos, why not try Lumen5? This software also has a free and paid version. Why
do we like it? You can take text from your existing blogs and turn them into a
compelling video, or you can just add new content headlines. You can choose
music to go with your video and the overall effect is professional and amazing.
Once your video is ready and downloaded to your hard drive, you can broadcast
it on your website, youtube, twitter or IGTV (Instagram).
MailChimp - Email Service
Mailchimp has been around for a long time, and it has
evolved now so that it can be your automated funnel without using expensive
options such as Infusionsoft. If you have a Wordpress website, you can link
your mailchimp list to a popup on your homepage and then automatically send
your new fans your free digital gift such as an ebook, without you having to do
anything. You can also add a followup email in the automated funnel, after the
digital book has been sent.
Designrr - ebook software
Create a beautiful workbook, ebook, checklist without
writing a word! Using material from a Word document or your blog, you can
create professional looking pdf’s in a matter of minutes as this software
formats everything for you.
Fiverr - freelancer site
Looking for specific help in your marketing? Maybe you want
a new logo, a professional voice actor, podcast or video editing, video ads or
explainer videos? You name it in the world of marketing and a freelancer could
be your answer. We suggest before you purchase you looking at the star rating
of the seller and read the recommendations before you hire. You can always send
the seller a quick e-mail first to outline your project and ask for a quote
before you purchase.
Promo Republic - Social Media Content Creation and Scheduling
This is relatively new software to the market but one we
can’t do without. It suggests posts, offers content, graphics and so much more.
Everything is editable enabling you to add your own branding. You can add
multiple accounts and schedule posts for each account. In just a short time you
can schedule a week’s worth of social media postings while sitting at home in
your PJs at midnight or at 5 am! It doesn’t matter when you create your
postings with this amazing scheduling tool. It’s like having a cross between
Canva and Hoote Suite. If you are creating social media posts as part of your
business service, this is a definite 5* ‘must have’ tool.
Zoom – Video/Podcasting and Webinar platform
The free version is great for video and podcasting,
especially when interviewing one guest. With the scheduling tool you can set up
your zoom calls in advance and email the link to the guests.
You can use Zoom for online meetings, too. The record button
helps here because if anyone misses the meeting you can send the recording to
keep them in the loop of the discussion. Zoom automatically puts the recording
in its own file on your computer once you leave the meeting.
Some people also like to use the recording button to record
their own dictation and then use voice recognition software to translate into
the written word. This is a great way to “write” a book without all the tedious
typing. You do have to edit the finished result, but if writing a book is a daunting
task, try recording instead.
DropBox – Large file depositary
Sometimes you want to share large files such as graphics or
documents with multiple people. With dropbox you can drop your files into this
depositary and share the dropbox with the people who need the files.
Asana – Project Tool
If you have a ton of marketing projects to do and are
working with multiple collaborators, Asana is free software that makes the
assignment of different tasks among your team a breeze. No more e-mailing back
and forth between each other.
Doodle – Meeting scheduling
When you are working with multiple people on a marketing
project and need to have a meeting, Doodle can be your absolute best friend.
You schedule the available dates and times for the meeting and send out to all
the participants. They fill in their availability and you can determine the
final date/time that fits the majority of the participants.
Monday, January 17, 2022
New Things to Learn in the SEO Process
The importance of embedding unique and relatable keywords in your content, whether it is a blog post or a full-blown website, Is undeniably as critical as contemplating the UX interface. Knowing when to place the keywords correctly and exactly how to designate their placement frequency properly is essential in promoting your content ranking in most search engine algorithms. Thus, it is crucial to highlight the importance of considering the various facets of understanding the SEO process.
The Basics of SEO
The foundation of a good content ranking is to consider the various aspects that may affect the overall search process. Consequently, SEO heavily relies upon indexing contents for user query and optimizing the keywords in a way that will elevate user experience. For businesses to utilize higher ranking in search engine algorithms, it is also important to consider the title, URL, and description. If you are looking to optimize your business process on your site, consider looking for third party service solutions that offer extensive packages for ECommerce SEO services. Most large-scale corporations resort to these types of engagements since they are professionally built, and they help boost page views through their effective methods.
The Importance of Keyword Search
The purpose of performing keyword research is to find words and phrases. Keywords are important factors that anchor your target audience to your blog or content. Using these keyword placement strategies and by effectively researching the most commonly searched words and phrases, you will know what to do and how to implement ideal strategies to boost your site views.
The Importance of On-site Optimization
The utilization of an optimized design and the user experience's prioritization through the user-friendly interface can help boost your site and your content's visibility. Recognizing the adjustments and necessary modification in the information architecture should also come according to your audience's interest. If you need an all-encompassing service package, consider looking for third-party services that highlight eCommerce SEO services. Through this way, you can get the results that you have always wanted to achieve!
The Importance of Link Building
One of the key factors which may determine the success of your content's ranking in search engine algorithms is the expansion of your site's authority in a particular niche. You can do this by pitching in your content to various blog sites or influencers for them to advertise your content. Through this way, you are earning referral-based viewers from the built linkages from various content providers.
The Importance of Indexing, Crawling, and Ranking
Most SEO rankings rely on the indexing, crawling, and ranking processes. The indexing process contains all the necessary information which will help the search engine algorithm to know more about your website and to sift through the contents included. Through the indexing and crawling initiative of a Search engine, your website can be found even if there are multiples and hundreds of sites online; thus, you want to rank higher in the SEO algorithm. It is important to take note of these things.
Source: https://mytrendingstories.com/eazi-sols/new-things-to-learn-in-the-seo-process-mtohtm
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