Monday, April 18, 2022

How To Get An Internship And Turn It Into A Full-Time Job

 

Internships are a great opportunity to gain real-world experience, put your knowledge to the test, and build your network.

 

Plus, if you impress your colleagues, you could even turn an internship into a full-time role.

 

But how do you land a coveted internship, and once you’re there how do you ensure you stand out? To find out, BusinessBecause caught up with two professionals who managed to do just that.

 

Meagan Leber and Jose Luis Almanza juggled internships with full-time study at BI Norwegian Business School (BI). Now, they’re setting out on exciting full-time careers at the same companies.

 

Here’s their advice on how to get an internship—and how to turn an internship into a job offer.

 

Choose your internship carefully

To give yourself the best chances of landing an internship, and being successful on the job, Meagan Leber recommends applying selectively.

 

“Look at the organizational structure, and where they’re headed—maybe also look at where you might transition to,” she advises.

 

This is what she did while looking for an internship during her Master’s in Strategic Marketing Management at BI. After speaking with company representatives at a BI careers fair, she found a marketing internship at Engineers First—a consulting and recruitment company specializing in engineering.

 

At the time, First Engineers employed about 30 people, so Meagan knew she’d be able to make an impact from day one, and challenge herself to take a broad view of the company’s marketing efforts.

 

Keep a positive attitude

When it comes to securing an internship—and turning it into a full-time job—attitude matters. If you can demonstrate your excitement about joining an organization, why you want to work there, and what you can bring to the team, they’re more likely to remember you among several applicants.

 

On the job, too, getting involved from day one can help you integrate into the team long-term.

 

“Be super eager while you’re there,” says Meagan. “Don’t say yes to everything, but really try to get to know the people at the company—don’t just stay in your department.”

 

During her internship, this meant getting involved with after work activities and coffee chats. She adds that becoming familiar with the local language and culture is also important, especially if you’re working internationally.

 

“It’s definitely quite a challenge, but it’s really fun,” Meagan concludes.

 

For her part, it worked. She joined Engineers First as a marketing specialist shortly after graduating from BI.

 

Ask questions

Completing an internship is a great learning experience, so make sure you ask plenty of questions.

 

In the application stage, asking intelligent questions about the company’s future and the scope of the role will let them know you’re well informed and interested. During the internship, asking questions demonstrates engagement, and helps you gather the knowledge you’ll need to be successful.

 

“Don’t be afraid of not knowing things,” advises Jose Luis Almanza, who’s completing a Master’s in Entrepreneurship and Innovation at BI.

 

Alongside the program, he’s been juggling an internship as a scout for global early-stage venture capital firm, Antler. In such a fast-paced environment, being able to learn quickly is important.

 

“When you come into a new internship, it’s easy to think if you don’t know something they’ll think you’re not good enough—but it’s actually worse not to ask questions,” he says.

 

“Instead of doing hours of research, you can just ask a colleague who has lots of experience.”

 

Build relationships

Knowing how to build relationships will serve you well during any internship, by helping you better understand the organization—and make a name for yourself.

 

Asking his colleagues at Antler questions helped Jose Luis kick-start this relationship-building process. He was also able to connect with former Antler founders, who often acted as guest speakers.

 

This open approach worked for Jose Luis. Today, he’s transitioning to a permanent role supporting Antler portfolio companies in several ways as they continue their journey after investment.

 

“I enjoy being a jack of all trades and working across different industries—I don’t feel like I’m working,” he says.

 

Meagan agrees that forging relationships during your internship is crucial.

 

“Make yourself invaluable to the organization, not only with your skills, but also with your personality,” Meagan adds.

 

Finding an internship can be tricky, but if you choose a company that’s a good fit for you, ask plenty of questions, and put in the effort to build relationships with your colleagues, you stand a good chance of securing a permanent position.


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Wednesday, February 16, 2022

Essential Marketing Hacks for Entrepreneurs

 

These marketing hacks will save you so much time and money you will wonder what you did without them. And as a bonus, many of these essential hacks are FREE!

 

Canva – Graphic Software

Whatever we are doing in our marketing campaigns, graphics are number one. The best tool for designing graphics for your social media campaigns, advertising and blog posts is Canva.

 

There is a free version and a business (paid version). Using the pre-determined templates in Canva you can design a graphic that is ideal for your marketing use. This includes, business cards, facebook covers, twitter covers, Instagram posts, sell sheets and so much more. You can upload your own pictures or for $1.00 you can purchase a photo from the Canva image library. This is easy to use software. Once you have tried it you will be hooked!

 

Design Wizard - Graphic Software

Similar to Canva, its pro version has lots of features for just  $7.41 a month such as 720 Image Credits, Upload Images, Upload Fonts, Customer Support, Resize Image Designs, Lifetime licence, Reseller Rights, Personal Colour Palette and Publish Direct To Social Media.

 

Lumen5 – Video Software

If you don’t have a budget for professionally produced videos, why not try Lumen5? This software also has a free and paid version. Why do we like it? You can take text from your existing blogs and turn them into a compelling video, or you can just add new content headlines. You can choose music to go with your video and the overall effect is professional and amazing. Once your video is ready and downloaded to your hard drive, you can broadcast it on your website, youtube, twitter or IGTV (Instagram).

 

MailChimp - Email Service

Mailchimp has been around for a long time, and it has evolved now so that it can be your automated funnel without using expensive options such as Infusionsoft. If you have a Wordpress website, you can link your mailchimp list to a popup on your homepage and then automatically send your new fans your free digital gift such as an ebook, without you having to do anything. You can also add a followup email in the automated funnel, after the digital book has been sent.

 

Designrr - ebook software

Create a beautiful workbook, ebook, checklist without writing a word! Using material from a Word document or your blog, you can create professional looking pdf’s in a matter of minutes as this software formats everything for you.

 

Fiverr - freelancer site

Looking for specific help in your marketing? Maybe you want a new logo, a professional voice actor, podcast or video editing, video ads or explainer videos? You name it in the world of marketing and a freelancer could be your answer. We suggest before you purchase you looking at the star rating of the seller and read the recommendations before you hire. You can always send the seller a quick e-mail first to outline your project and ask for a quote before you purchase.

 

Promo Republic - Social Media Content Creation and Scheduling

This is relatively new software to the market but one we can’t do without. It suggests posts, offers content, graphics and so much more. Everything is editable enabling you to add your own branding. You can add multiple accounts and schedule posts for each account. In just a short time you can schedule a week’s worth of social media postings while sitting at home in your PJs at midnight or at 5 am! It doesn’t matter when you create your postings with this amazing scheduling tool. It’s like having a cross between Canva and Hoote Suite. If you are creating social media posts as part of your business service, this is a definite 5* ‘must have’ tool.

 

Zoom – Video/Podcasting and Webinar platform

The free version is great for video and podcasting, especially when interviewing one guest. With the scheduling tool you can set up your zoom calls in advance and email the link to the guests.

 

You can use Zoom for online meetings, too. The record button helps here because if anyone misses the meeting you can send the recording to keep them in the loop of the discussion. Zoom automatically puts the recording in its own file on your computer once you leave the meeting.

 

Some people also like to use the recording button to record their own dictation and then use voice recognition software to translate into the written word. This is a great way to “write” a book without all the tedious typing. You do have to edit the finished result, but if writing a book is a daunting task, try recording instead.

 

DropBox – Large file depositary

Sometimes you want to share large files such as graphics or documents with multiple people. With dropbox you can drop your files into this depositary and share the dropbox with the people who need the files.

 

Asana – Project Tool

If you have a ton of marketing projects to do and are working with multiple collaborators, Asana is free software that makes the assignment of different tasks among your team a breeze. No more e-mailing back and forth between each other.

 

Doodle – Meeting scheduling

When you are working with multiple people on a marketing project and need to have a meeting, Doodle can be your absolute best friend. You schedule the available dates and times for the meeting and send out to all the participants. They fill in their availability and you can determine the final date/time that fits the majority of the participants.

 


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